One of the most important parts of your roofing business marketing strategy is knowing how to price a roofing job. Roofing has traditionally been one of the top paying jobs in the construction excavation massachusetts industry and therefore you will most likely have the ability to command good prices for your work and materials.
In this article we look at a roofing business pricing method and we also offer some tips on estimating roofing prices that are accurate and profitable.
Estimating a Roofing Job - Our Method
You have to do some research into your local roofing business before you can get an accurate idea of market prices. Once you have a fair idea what other roofing contractors excavation massachusetts are charging then you will have a fair idea of what people are prepared to pay for your services. Talk to some of your competitors on the phone and call some out to bid if you have a suitable roof for them to inspect.
Once you get a lead, a good way to start is to sit down with a prospective client and really listen to what they want. Try to get an idea of their budget and any specific requests that they may have. Get a feel for what the customer is prepared to pay. You might decide to go for lower pricing for a family in a working class neighborhood but push the price a little higher for a professional couple in an upper class suburb.
Pricing by the square is the method used by most roofers. Under this system one square equals 100 square feet.
Start out by taking accurate measurements to get an understanding of the basic size of the roofing job and the volume of materials that will be required. Then you can make adjustments for how difficult the job will be for you and your crew. Take into account the pitch of the roof, height above ground level, the number of obstacles such as chimneys or skylights and any other difficulties associated with the job.
Contact your supplier and get an updated price on the shingles and other materials that you will be using. Then you can calculate the total cost of materials.
Next, estimate your total labor cost in terms of the man hours that you estimate will be necessary to complete the job. Don't forget to allow for your own time if you will be working on the job yourself.
Then you can add an allowance onto each job to take into account the fixed costs that your business has such as depreciation on equipment, vehicle costs, insurance, workers compensation and other expenses. If your company is working on an average of four roofing jobs a month then you would add a quarter of your total monthly expenses or overheads to the price for each roofing installation job.
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